Zip N Bear

When Zip N Bear partnered with us, their advertising efforts were falling short. They struggled to break a 1X ROAS, largely due to:

• Lack of UGC Content: The absence of relatable and engaging User-Generated Content left them with limited creative appeal.
• No Dedicated Testing Strategy: Ads were thrown into campaigns without a structured approach to identify what worked.
• Subpar Ad Performance: Their existing creative failed to resonate with their target audience.

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Our goal was to help Zip N Bear achieve a 2X ROAS within six months. To get there, we implemented a creative-first strategy focused on sustainable results.

1. Creative Overhaul:
   • Helped Zip N Bear onboard UGC creators through budget-friendly platforms like Join Brands.
   • Edited the UGC content into engaging formats, including product reviews and unboxing videos.
   • Produced multiple batches of static image ads for variety.
2. Strategic Ad Testing:
   • Relaunched their ad account with dedicated creative testing campaigns.
   • Each creative concept was tested in its own ad set, giving every piece a fair shot.
3. Leveraging Celebrity Content:
   • Incorporated content featuring Khloe Kardashian, one of their partners, to boost brand credibility and awareness.
4. Iterative Testing & Optimization:
   • Repeated the creative testing process every two weeks, refining the approach and scaling successful concepts.

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After six months of consistent effort, we delivered impressive results:

• Achieved 5X ROAS, meeting our goal right on schedule.
• Black Friday performance peaked at 8X ROAS, demonstrating the effectiveness of our strategy during key sales periods.
• Scaled revenue to 7 figures, marking a significant milestone for the brand.
• Identified winning angles: We pinpointed the messaging and creative strategies that resonated most with their audience, ensuring sustainable growth.

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