Specific to Pinterest, Actalike is a feature is that allows marketers to reach similar users to their existing audience. ****According to Pinterest, “you can use actalike audiences to find new customers, new people who are likely to engage with your Pins, or new people who are likely to visit your website based on your source audience. You can also create a new, more specified audience based on one of your existing audiences. The source audience will not be a part of the new actalike audience.”