A keyword type that allows advertisers to show their ads on searches that include the meanings of their keywords. For example: an advertiser sets the phrase match to “taxi service from LA to San Diego” to your keywords. With phrase match, their ads may show when for similar searches such as “affordable taxi from LA to San Diego” or “LA to San Diego taxi company.” According to Google, “the word order (and the additional emphasis on affordable or corporate moving) won’t affect the display of your ad because it’s clear that the meaning of the keyword is contained in the search: the user is in need of a service to move to and from the same cities.”