Erimish

Upon assuming management of Erimish, a distinguished jewelry brand, we encountered a critical challenge in their advertising strategy. The brand allocated a disproportionate 80% of its advertising budget to retargeting campaigns, which were solely effective when supplemented by traffic from email blasts or social media posts. This dependency resulted in fluctuating performance, characterized by alternating periods of prosperity and stagnation. Furthermore, the brand's advertising repertoire was limited to catalog ads, showcasing product images without engaging storytelling or creative appeal. This approach contributed to the brand's erratic performance, with success hinging on the sporadic activation of retargeting campaigns.

In addressing Erimish's challenges, we adopted a strategic and phased approach to revamp their advertising efforts without disrupting existing performance:

• Strategic Campaign Expansion: We initiated our strategy by crafting new advertising campaigns in parallel with the existing retargeting efforts. Recognizing the brand's extensive SKU range, we segmented each SKU into its dedicated Advantage Plus shopping campaign, optimizing for scalability.
• Creative Testing and Optimization: We launched a creative testing campaign aimed at rigorously evaluating new advertising creatives. Successful creatives were subsequently integrated into the scaling campaigns, ensuring a constant refresh of engaging content.
• Gradual Budget Reallocation: After establishing a solid foundation with our new campaigns, we methodically redirected funds from the retargeting campaign, striking a balance that maintained momentum while fostering growth across other advertising avenues.
• Enhanced Post-Purchase Experience: To amplify cross-selling opportunities and enhance customer value, we implemented the Rebuy app, enabling strategic product recommendations during the post-purchase phase. Additionally, we refined the shopping cart experience to streamline the checkout process and reduce abandonment.

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After 30 days we delivered significant improvements in Erimish's advertising efficiency and financial performance:

• Budget Optimization: We successfully reduced the reliance on retargeting campaigns, decreasing its share to 20% of the total advertising budget. This shift facilitated a more diversified and resilient advertising strategy.
• Performance Gains: The campaign restructuring and creative optimization yielded a 135% increase in Return on Ad Spend (ROAS) within 90 days, coupled with a 35% rise in Average Order Value (AOV).
• Stabilized Revenue with Reduced Spend: Our efforts culminated in the stabilization of revenue levels while concurrently decreasing overall spending. This optimization enhanced the brand's operational efficiency, ensuring consistent performance irrespective of external traffic sources.

This case study exemplifies the transformative impact of a holistic and adaptive advertising strategy, underlining the importance of creative diversity, strategic investment, and customer engagement in driving sustainable brand growth.

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